Southern Protocol®

As a South Carolina native, Kayla envisioned a brand that would embody her home state's rich culture, scenic landscapes, wildlife, and the favorable pastimes of the average southerner. Hunting, fishing, boating, and golfing is what this state is best know for, bringing tons of visitors to the coastline shores of Horry County.
Our vision for Southern Protocol is to deliver the essence of the palmetto state by adding a touch of the classic American lifestyle to your wardrobe.

A BRAND THAT DEFINES THE PALMETTO STATE’S SOUTHERN LIFESTYLE

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