A BRAND THAT DEFINES THE PALMETTO STATE’S SOUTHERN LIFESTYLE

As a South Carolina native, Kayla envisioned a brand that would embody her home state's rich culture, scenic landscapes, wildlife, and the favorable pastimes of the average southerner. Hunting, fishing, boating, and golfing is what this state is best know for, bringing tons of visitors to the coastline shores of Horry County.
Our vision for Southern Protocol is to deliver the essence of the palmetto state by adding a touch of the classic American lifestyle to your wardrobe. From sweatshirts and tees in various sizes, all featuring custom-made graphics designed, printed, and pressed by Kayla herself, to casual everyday apparel & performance gear, we have it all.

Shop Summer's 2024 Collection by browing through the drop down option.